GE-6102 - The Contemporary World oed answer key

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Awesome StudentQuestion • The Contemporary World

With around 20,000 stores in 63 countries, Starbucks, the world's most popular coffee house has made its mark from Brazil to China, where many thought it would fail to take off due to the cultural importance of tea drinking. The company has gone to great lengths to make sure that every Starbucks feels like a local coffee house, without losing brand consistency. For example, in China, a regional dislike for coffee was combatted with coffee-free drinks, whilst stores in Asia feature more adaptable seating arrangements to cater for larger groups. This effort is what attribute of a global corporation?

Answer

Understand different cultures

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Awesome StudentQuestion • The Contemporary World

KFC was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. By 1963, Sanders was fielding franchise requests without having to put in the legwork, and had more than 600 restaurants across the US and Canada selling Kentucky Fried Chicken. Years later, Kentucky Fried Chicken would establish its own restaurants around the world, and the rest is history. The success of KFC as a business is what attribute of global corporations?

Answer

Value opportunity to expand

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Awesome StudentQuestion • The Contemporary World

The European Union grew out of a desire for peace in a war-torn and divided continent. Five years after World War II ended, France and Germany came up with a plan to ensure their two countries would never go to war against each other again. The result was a deal signed by six nations to pool their coal and steel resources in 1950. Seven years later a treaty signed in Rome created the European Economic Community (EEC) - the foundations of today's European Union. The UK was one of three new members to join in the first wave of expansion in 1973. Today the EU has 28 member states with a total population of more than 500 million (bbc.com). The founding of the European Union is influenced by what aspect of globalization?

Answer

Political

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Awesome StudentQuestion • The Contemporary World

Korean Pop music or more famously known as K-pop has become a truly global phenomenon because of its distinctive blend of addictive melodies, slick choreography and production values, and an endless parade of attractive South Korean performers who spend years in grueling studio systems learning to sing and dance in synchronized perfection. Aside from the music, K-pop has also influenced the global audience in terms of fashion, movies, dramas, and cuisine. K-pop has been building for two decades, but K-pop in particular has become increasingly visible to global audiences in the past five to 10 years. South Korean artists have hit the Billboard Hot 100 chart at least eight times since the Wonder Girls first cracked it in 2009 with their crossover hit "Nobody" - released in four different languages, including English - and the export of K-pop has ballooned South Korea's music industry to an impressive $5 billion industry. K-pop is what aspect of globalization?

Answer

Cultural

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Awesome StudentQuestion • The Contemporary World

Long before Airbnb persuaded strangers to sleep in one another's homes and became a $25 billion company, it was just an idea to make extra bucks and make rent. It started with an email. Joe Gebbia sent his roommate, Brian Chesky, an idea: What if they made a designer's bed and breakfast, complete with a sleeping mat and breakfast? It was a way to "make a few bucks." Almost nine years later that idea is worth $25 billion. They created a simple site, airbedandbreakfast.com, and bought three air mattresses. The duo had met at college at the Rhode Island School of Design, so they thought acting as tour guides to designers would be a fun way to make money. By 2011, four years after the first air mattress guests, Airbnb was already in 89 countries and had hit 1 million nights booked on the platform. It also finally won the break-out mobile app award at SXSW - despite having tried to launch there three years earlier (Carson, 2016). What attribute of global corporations contributed to the success of Airbnb?

Answer

Turbo-charged by the internet

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Awesome StudentQuestion • The Contemporary World

McDonald's marketing has different strategy in different regions. Even in Asia, the advertising content for each country is different. For example, in Japan, most Japanese have high preferences on animations and the animation in Japan is the fastest growing industry as well. So McDonald's tends to use more animation elements for marketing and advertising. It aims to attract more target customers, including kids, teenagers, and even young adults. Many well-known cartoons were used in McDonald's advertisement marketing that enhances the attractiveness and popularity of products. In Malaysia, the Halal logo are indicated in all kinds of Halal food advertising. It also emphasizes on good values with draw attentions of local customs. The customs in different areas presents diversity. McDonald's also considered the local eating habits to practice the different marketing strategies. For example, many Chinese people choose Chinese food for breakfast, McDonald's launched a Chinese-style breakfast based on the eating habits (Li, 2016). What attribute of global corporations does McDonald's practice?

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