With around 20,000 stores in 63 countries, Starbucks, the world's most popular coffee house has made its mark from Brazil to China, where many thought it would fail to take off due to the cultural importance of tea drinking. The company has gone to great lengths to make sure that every Starbucks feels like a local coffee house, without losing brand consistency. For example, in China, a regional dislike for coffee was combatted with coffee-free drinks, whilst stores in Asia feature more adaptable seating arrangements to cater for larger groups. This effort is what attribute of a global corporation?