Long before Airbnb persuaded strangers to sleep in one another's homes and became a $25 billion company, it was just an idea to make extra bucks and make rent. It started with an email. Joe Gebbia sent his roommate, Brian Chesky, an idea: What if they made a designer's bed and breakfast, complete with a sleeping mat and breakfast? It was a way to "make a few bucks." Almost nine years later that idea is worth $25 billion. They created a simple site, airbedandbreakfast.com, and bought three air mattresses. The duo had met at college at the Rhode Island School of Design, so they thought acting as tour guides to designers would be a fun way to make money. By 2011, four years after the first air mattress guests, Airbnb was already in 89 countries and had hit 1 million nights booked on the platform. It also finally won the break-out mobile app award at SXSW - despite having tried to launch there three years earlier (Carson, 2016). What attribute of global corporations contributed to the success of Airbnb?