McDonald's marketing has different strategy in different regions. Even in Asia, the advertising content for each country is different. For example, in Japan, most Japanese have high preferences on animations and the animation in Japan is the fastest growing industry as well. So McDonald's tends to use more animation elements for marketing and advertising. It aims to attract more target customers, including kids, teenagers, and even young adults. Many well-known cartoons were used in McDonald's advertisement marketing that enhances the attractiveness and popularity of products. In Malaysia, the Halal logo are indicated in all kinds of Halal food advertising. It also emphasizes on good values with draw attentions of local customs. The customs in different areas presents diversity. McDonald's also considered the local eating habits to practice the different marketing strategies. For example, many Chinese people choose Chinese food for breakfast, McDonald's launched a Chinese-style breakfast based on the eating habits (Li, 2016). What attribute of global corporations does McDonald's practice?