Nike and Apple's "Nike+" is a co-branding collaboration which started as as a way to bring music from Apple to Nike customers' workouts using the power of technology: Nike+iPod created fitness trackers and sneakers and clothing that tracked activity while connecting people to their tunes. It's a genius co-branding move that helps both parties provide a better experience to customers - and with the popularity of fitness tracking technology, Nike+ is ahead of the curve by making it easy for athletes to track while they play. What attribute of global corporations do Nike and Apple employ?